Crafted Elegance: REIGN and Happy Yarn Unveil the Starry Crown at the Moon Collection

Hong Kong, September 09, 2024 – In a remarkable display of collaboration, REIGN, the esteemed luxury art brand, has partnered with Happy Yarn, a local handcrafted crochet brand, to unveil the co-branded festive gift set, the “Starry Crown at the Moon 月下星冠 Collection,” inspired by Van Gogh, at the prestigious K11 MUSEA in Hong Kong.

This strategic alliance redefines art and fashion, enhancing women’s empowerment while enriching the art experience for connoisseurs and enthusiasts. Happy Yarn offers diverse crocheted products and workshops by Kimbee, uniting visionary artists from REIGN and Kimbee to blend Van Gogh’s Starry Night with contemporary expression. Intricate crochet pieces inspired by Van Gogh’s brushstrokes are crafted by Kimbee, reflecting the spirit of the masters and Happy Yarn's joy philosophy, harmonizing traditional arts with modern approaches.

"We are thrilled to be part of this collaborative effort that showcases the best of Hong Kong's art and craftsmanship," said spokesperson of Happy Yarn. "Together, we celebrate a partnership that is shaping the future of women's health, art and luxury."

• REIGN Caviar Egg Custard Mooncake
• Crown of Starry Night Hair Accessories, handcrafted by Kimbee.
• Van Gogh Mid-Autumn Festival Limited Edition Lighting.
• REIGN x MANEN Assorted Handcrafted Cookies Set x 2 boxes

“REIGN is honored to collaborate with Happy Yarn to bring this exceptional festive product to Hong Kong. By combining our expertise in art, luxury, and technology, we aspire to create an unforgettable experience that highlights the power of women’s creativity, community, and social impact,” stated Samuel Lam, CTO of REIGN.

The REIGN x Happy Yarn co-branded product series will be available at the REIGN Caviar flagship store in K11 MUSEA L117 ;  REIGN Central Store Shop 109, 1/F, Prince's Building ;  Gift Shop of Hong Kong Museum of Art in Tsim Sha Tsui，THE PEAK Go Museum Shop 201, 2F and the Voyages Yacht Club at Kai Tak, further establishing its position as a leader in the art and luxury landscape.

 “Starry Crown at the Moon 月下星冠 Collection” will be available for order from September 12 to September 16, 2024.

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